OOHmedia.cz

is a purely independent Czech company that specializes in developing and supporting the software for out of home media planning. We manage a unique online database of OOH media of all key providers in the advertising market in the Czech Republic. OOHmedia.cz provides a sophisticated application called OOHmediaFinder which is designed for planning of OOHmedia campaigns. We also provide support, training and consulting for our clients. Another product of our company is the application for marketing communications management within the branch network companies called Merchandising Planner.

Both products are geographically independent and we are ready to implement our software for any advertising market anywhere in the world, including their own language versions.

Below you can find a description of our own software products.

OOHmedia Finder

OOHmedia Finder is a software application, which provides a complete solution for advertising campaigns of outdoor advertising.

The application allows t find requested advertising panels in a simple and intuitive manner. It assigns these panels to a campaign and generates a demand for their operators. It features detailed and at the same time clearly organized interactive map, that depicts advertising panels and many other objects, which makes targeting the selected advertising panel an easy task.

It simplifies and accelerates optimal planning for advertising agencies, with an obvious option of results visualization in clearly organized maps and in statistical overviews for clients. It also contains environment for communication with the owners of advertising panels. We believe that our application will increase interest in outdoor advertising investment.

MERCHANDISING Planner

MERCHANDISING Planner is a computer program that solves BTL communication of companies with their retail trade network.

The program includes implemented modules which solve problems of planning communication campaigns and recording data for advertising panels and merchandising elements. It contains environment for optimisation of advertising panels deployment within campaigns, for control and support of distribution of advertising objects to places of business and for recording of photo-data. The system supports organizational structure of trade companies and any possible changes within the structure. It represents an optimal tool for monitoring, recording, control and review of promotional activities in shopping centres, retail stores, bank branches, etc.